However I quickly burned out trying this, not because the content wasn’t there but I just didn’t have the brain space. I did actually try a version of this, because content repurposing has always been a part of my strategy, in theory I felt like I would have more than enough content to create posts with. These are all alternatives to what I’ve ended up doing, but I didn’t feel these would work for me for lots of reasons:īasically this is where you post a fuck tonne of content, ideally 2-3 times a day 7 days a week. What is working on Instagram right now?īefore I get into the new strategy I’ve implemented I just wanted to touch on what actually is working on Instagram right now. That was when I decided to do something a bit different. It made me realise that my return on investment in terms of time spent creating the post v the engagement just didn’t make sense. My own WTF moment came after I’d taken a couple of weeks off posting regularly and had then created a carousel post which only got a handful of likes and minimal engagement. If we’re there with the purpose of marketing our coaching businesses, it doesn’t make sense to spend a lot of time doing something that simply isn’t working or that isn’t enjoyable. With these changes in mind, it makes sense to shift how we approach the platform. Short form video in the form of Reels gained the most attention and engagement but even creating this kind of content, engagement as a whole has dropped on the platform, it can be glitchy and I think there’s a general feeling of more and more people falling out of love with the platform. Instagram, like all social media platforms, has changed a lot over the last couple of years. I found that writing myself an ‘Instagram Manifesto’ was massively helpful, whenever I started to feel crap about the platform I could revisit my manifesto and remind myself why and how I was showing up there and put everything into perspective. This completely shifted how I showed up on the platform and I started to really enjoy it without the pressure of likes and followers. I focused on using repurposed content for Instagram and really lent into the platform being a fun place for me to share my whole self, behind the scenes stuff and amplify my other work. Instead of being the main thing I did to market myself, I shifted Instagram to be somewhere that amplified what I was doing in other places – my blog, YouTube channel and email list etc. It’s always been the place where I felt the most triggered and caught up in comparison.ĭue to that, a couple of years ago I made a conscious decision to shift how I viewed Instagram in my business.

Grids for instagram user review